The article is interesting and pulls some good quotes from us, like...

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Running against the potential of podcasts – at least for the next year or two – is their techy nature and their crumby name. It’s a little too close to Apple’s iPod, and that makes it misleading.

“I guess we’re stuck with the name for a while,” says Stanic, a former advertising executive and self-described tech evangelist. “But what else are we going to call it? Disintermediated audio on demand?” He grins. “That doesn’t have much of a ring to it!”
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and

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So what’s the appeal? Why bother listening to some amateur rant, or to badly recorded, illegally uploaded music? “People want to be communicated to,” says Stanic. “They want to listen to things that interest them at a time that suits them. They want relevant information when and where they want it.”
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Of course, they also wanted to do a photo shoot...so they decided to do a photo of me out on the street at my local shopping area, with my laptop...a set of studio headphones and a serious studio microphone. They figured that would look better than a photo of me at home with my $50 Altes Lansing headset with built in boom mic.

Its hard for people to grasp that podcasting is whole new shift in the way audio content is produced...the great thing is that we can get a show out that is listened to by 1000's of people arond teh world...and we don't need a studio facilitythat has cost us $100,000's of dollars...though that would be nice :)

If your interested inreading the article...here is the article on the ninemsn Bulletin site (minus the photo)...and here is a PDF (2MB) of the article as well.